Market Research Guide
Comprehensive methodology for identifying and evaluating market opportunities.
Research Framework
Phase 1: Market Definition
- Define target market boundaries
- Identify customer segments
- Map value chain participants
- Establish research objectives
Phase 2: Market Sizing
- TAM (Total Addressable Market)
- SAM (Serviceable Addressable Market)
- SOM (Serviceable Obtainable Market)
- Growth rate analysis
Phase 3: Customer Research
- Demographics: Age, location, income
- Psychographics: Values, interests, lifestyle
- Behaviors: Purchase patterns, channel preferences
- Pain Points: Unmet needs and frustrations
Phase 4: Trend Analysis
- Industry trends and disruptions
- Technology adoption curves
- Regulatory changes
- Economic factors
Research Methods
Primary Research
- Customer interviews
- Surveys and questionnaires
- Focus groups
- Observational studies
Secondary Research
- Industry reports
- Government data
- Academic studies
- Competitor analysis
Key Deliverables
- Market opportunity assessment
- Customer persona profiles
- Competitive landscape analysis
- Go-to-market recommendations
- Risk and opportunity matrix