Competitor Analysis Framework

A structured approach to understanding and analyzing your competitive landscape.

Overview

This framework provides a systematic method for gathering, analyzing, and acting on competitive intelligence to inform strategic decisions.

Key Components

1. Competitor Identification

• Direct competitors (same products/services)
• Indirect competitors (alternative solutions)
• Potential future competitors

2. Data Collection

• Product Analysis: Features, pricing, positioning
• Market Position: Market share, growth trajectory
• Customer Base: Target segments, satisfaction levels
• Marketing Strategy: Channels, messaging, campaigns

3. SWOT Analysis

• Strengths: What they do well
• Weaknesses: Where they fall short
• Opportunities: Market gaps they might exploit
• Threats: Challenges they face

4. Competitive Positioning

• Feature comparison matrix
• Price-value positioning
• Market segment coverage
• Unique value propositions

Implementation Steps

1. Define scope and objectives
2. Identify key competitors (3-5 primary)
3. Gather intelligence from multiple sources
4. Analyze using framework components
5. Synthesize findings into actionable insights
6. Monitor and update regularly

Deliverables

• Competitor profiles
• Competitive positioning map
• Feature comparison matrix
• Strategic recommendations
• Monitoring dashboard